What is Content Marketing and Why Is It Important

The expression says that content is king. Nowhere is this more true than on the internet, where the entire organism has become powered by the sharing and reading of content. If you are trying to promote your business or brand, you are going to need content. Even successful business gets driven by the type and

Posted by Upward Trend Marketing | Posted in Google SEO, SEO |

Mar 2020

Questions to Ask Before Hiring an SEO Company

If you own a business, the only way to make sure that potential clients know that you exist is to make sure that your webpage is showing up on the first page of Google. There are very few people who will go onto the second page of search engine results when they are looking for

Posted by Upward Trend Marketing | Posted in SEO |

Feb 2020

How Does Content Marketing Support Digital Marketing?

Content and digital marketing are two terms that you’ll often hear mentioned in the same sentences together, often side-by-side, but it’s important for any content marketer to realize that they are not the same thing. Digital marketing speaks to content marketing, and content marketing speaks to digital marketing: Combined they are a powerful force to

Posted by Upward Trend Marketing | Posted in Digital Marketing, SEO |

Jan 2020

PageSpeed Insight Impact SEO?

Optimized content, navigation, mobile-friendliness; there are so many factors that affect SEO. While you may be attending to these and other important aspects of SEO, there might be something you’re missing: PageSpeed. PageSpeed – the amount of time it takes a webpage to load – is extremely important to your SEO ranking. In fact, it’s

Posted by Upward Trend Marketing | Posted in Organic SEO, SEO, Website Design, Website speed |

Dec 2019

Does HTTPS Help SEO?

Most people shoot a quick look over at the address bar of their web browser as they visit a page. Even if they already know that the address bar will say Facebook.com or Google.com, they still look, and if you look closely enough, you’ll notice that not all web addresses start the same anymore. These

Posted by Upward Trend Marketing | Posted in SEO |