Upward Trend Marketing Blog | Digital Marketing Information

6

Feb 2022

SEO Is a Long-Term Strategy

Search engine optimization, commonly known as SEO, is integral for any business that has an online presence. SEO is key to driving traffic through search engines towards a business’ website or web page. Therefore, investing time and money to enhance your website and online presence has long-term benefits. If your business is in the digital

Posted in Digital Marketing, Google SEO, Organic SEO, SEO |

17

Jan 2022

What Are Search Ranking Factors

We are currently living in the fourth industrial revolution. Technology continues to evolve at a rapid pace, and consumers have access to more and more information at their fingertips than ever before. Nowadays, if we need to find any information, we open Google, Safari, or any other search engine and search the internet. The web

Posted in Google Ranking, Site Ranking |

29

Dec 2021

What Is a Brand Book or Style Guide?

Your brand book or style guide is a written account of everything to do with your brand. It is a complete chapter and verse rule book for all the third parties and suppliers that deal with your brand. It sets out everything from your preferred typeface and the code of your color scheme, to answering

Posted in Digital Marketing, Marketing |

20

Nov 2021

Types of Offline Marketing

In today’s world of non-stop online marketing, it’s important to remember that offline marketing campaigns are still an effective part of the marketing puzzle. In fact, these days, offline marketing is refreshing for the public. Let’s remind ourselves by looking at some examples.

Posted in Digital Marketing, Marketing |