You spent hours creating and editing your latest video for your website. Then, you promote it through your social media channels. You were expecting tens of thousands of views; your content topic is trending with your core audience, so why wouldn’t your followers watch it? You post a link to the video on your Instagram
Managing multiple social media accounts on social media websites like Facebook, Instagram, and TikTok for businesses and brands every day can be a challenge if you fail to stay organized. If you are in the social media business, you know just how much time it takes from the average day to make sure when you
Advertising is everywhere and serves as a way for brands to get their products in front of and connect with consumers. For example, Coca-Cola advertising campaigns are often associated with nostalgic feelings around Christmas time and connect with consumers over their love of the holidays. The world of advertising is constantly changing and today, there
Word of mouth and paid advertising are two powerful strategies in the realm of marketing. Word of mouth relies on organic conversations and recommendations between individuals, typically facilitated by satisfied customers. On the other hand, paid advertising involves a company allocating money to promote its products or services. Paid advertising is often done through different
Consumer marketing and sales techniques are effective when they target the appropriate audience, ensuring engagement with the ideal customer. This is how you get your foot into the door for a more successful future business. Would Coca-Cola succeed if it marketed to the wrong market? Would individuals who aren’t particularly fond of Heineken purchase it?
