Types of Offline Marketing

In today’s world of non-stop online marketing, it’s important to remember that offline marketing campaigns are still an effective part of the marketing puzzle. In fact, these days, offline marketing is refreshing for the public. Let’s remind ourselves by looking at some examples.

Posted by Upward Trend Marketing | Posted in Digital Marketing, Marketing |

Jul 2021

How To Create a Landing Page

Many will tell you that having a website is one of the most crucial first steps in building a presence online. One of the first tools in creating that webpage will be having a convertible and solid landing page for your community. A landing page is a dedicated page on your site used to increase

Posted by Upward Trend Marketing | Posted in Digital Marketing, Marketing, Website Design |

Jul 2021

Can Sales and Marketing Work Together?

Ah, the age-old question; can sales and marketing work together? Unfortunately, there’s been a lack of alignment between the two over the years. While the ultimate goal for both may be the same, the way each gets to it may differ. Working closely together can have many advantages and can help propel the business forward

Posted by Upward Trend Marketing | Posted in Digital Marketing, Marketing |

Mar 2021

What Is Content Marketing?

You’ve probably heard that content is “king” in the digital marketing space. Maybe you’ve read somewhere that content marketing is 62 percent more cost-effective yet it brings in 3 times more leads than paid promotions, ads, and other outbound strategies. Or perhaps the fact that adopters boost their conversion rates by up to 6 times

Posted by Upward Trend Marketing | Posted in Digital Marketing, Marketing |

Jan 2021

Paid Search vs Organic Marketing

Over 90 percent of all online experiences start with the use of a search engine. This results in about 3.5 billion searches each day and this is just through Google. Every business agrees that search is extremely valuable. However, there are some disagreements when it comes to organic vs paid search marketing. Paid Search vs

Posted by Upward Trend Marketing | Posted in Digital Marketing, Marketing, Organic SEO |