Social media has changed how we communicate, bringing the world to our doorstep – or device. Businesses caught onto the benefits of social media as Facebook introduced its ad manager function. It then purchased Instagram, turning it into a huge marketing opportunity. Today, many businesses rely heavily on social media. It’s the cornerstone of any
You spent hours creating and editing your latest video for your website. Then, you promote it through your social media channels. You were expecting tens of thousands of views; your content topic is trending with your core audience, so why wouldn’t your followers watch it? You post a link to the video on your Instagram
Managing multiple social media accounts on social media websites like Facebook, Instagram, and TikTok for businesses and brands every day can be a challenge if you fail to stay organized. If you are in the social media business, you know just how much time it takes from the average day to make sure when you
Word of mouth and paid advertising are two powerful strategies in the realm of marketing. Word of mouth relies on organic conversations and recommendations between individuals, typically facilitated by satisfied customers. On the other hand, paid advertising involves a company allocating money to promote its products or services. Paid advertising is often done through different
Consumer marketing and sales techniques are effective when they target the appropriate audience, ensuring engagement with the ideal customer. This is how you get your foot into the door for a more successful future business. Would Coca-Cola succeed if it marketed to the wrong market? Would individuals who aren’t particularly fond of Heineken purchase it?
